Why Focus on Customer Service?
Your options to stand-out from the competition are limited. Cut prices? Not very profitable. Improve product quality? Certainly, but that can take substantial time and money. One of the most efficient ways to differentiate yourself is to enhance your service. Customer service can no longer be good; it needs to be remark-able.
What Makes us Different?
Typical customer service approaches focus on being friendly and upbeat. That makes sense if you’re dealing with customers who enjoy spending time and money to do business with you. But what if, at times you have customers who are frustrated or stressed? In that case, employee perkiness will likely be perceived by customers as annoying. That’s why our approach goes beyond friendliness to focus on earning and retaining trust. Even when customers are frustrated or stressed.