The Downside of Good Service
No doubt you've observed that your customers are busier and - thanks to smart phones - more distracted than ever. The problem therefore, with providing customer service that is merely 'good' or 'friendly', is that it doesn't stand-out in the mind of the customer. In other words, average service goes largely unnoticed. To earn your customers' attention, ask yourself, "What are we doing for customers that comes as a surprise?" That's why many business owners and managers, who think their teams are providing good service, are missing the whole 'customer experience' point. Good service has become part of your customer's background noise. What are you doing for customers that's unexpected?
Today's Chuckle:
Sign at a pet store: Children left unattended will be given a puppy or kitten.
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