Imagine you're 22, recently graduated with a commerce degree, but the economy is so bad the only job you get is selling door-to-door to businesses. Potential customers treat you like you're soiling their carpet. That was me in 1983. I faced so much rejection and rudeness that I hated my job. Finally, I figured out what I was doing wrong. I was trying too hard to be liked. Ironically, I discovered when I focused less on being liked and more on building trust, the more people seemed to like me and were inclined to do business with me. How about you and your employees? If they believe that customers relationships are about ingratiation themselves, chances are customers will be less than receptive. Focus your words and actions on building trust - you'll receive a warmer reception, and enjoy a more enduring, more profitable relationship.
Today's Chuckle:
"Familiarity breeds contempt - and children." - Mark Twain
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Jeff Mowatt, B.Comm., CSP is a professional speaker and best-selling author who works with organizations who want to strengthen customer loyalty, increase spending per customer, and recharge customer service teamwork. To inquire about engaging Jeff for your team, email us at info@jeffmowatt.com or call toll free 1-800-JMowatt (566-9288). Web: www.JeffMowatt.com
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