One of the most compelling ways to sell products, services, or ideas is to challenge the conventional 'wisdom.' When explaining a new concept to someone, point out what most people tend to believe about something - in other words, the conventional wisdom. The show them how in reality your product, service or idea completely invalidates that common belief. The moment you have the other person thinking, "I never looked at it that way," you've created immediate value and dramatically enhanced your credibility.
Today's chuckle:
If you lend someone $20, and never see that person again; it was probably woth it.
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Jeff Mowatt, B.Comm., CSP is a professional speaker and best-selling author who works with organizations who want to strengthen customer loyalty, increase spending per customer, and recharge customer service teamwork. To inquire about engaging Jeff for your team, email us at info@jeffmowatt.com or call toll free 1-800-JMowatt (566-9288). Web: www.JeffMowatt.com
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