When you're having a sales conversation with a potential customer, it's useful to provide three critical pieces of information. First, point out the benefit that your product or service provides for the customer. Second explain what's unique about it. And finally, provide evidence that supports your claims. Together the benefits, uniqueness, and evidence constitute what's known in sales circles as a "unique selling proposition" or USP. If you're providing information in writing, the USP should be the foundation of your proposal.
Today's Chuckle
A flashlight is a case for holding dead batteries.
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