Every competent business manager knows the importance of staying in-tune with customer needs. The challenge is identifying those changing needs. You can measure complaints, use survey cards, focus groups, or personal interviews-all of which have pros and cons. If you're planning on using a third party to stage one-on-one customer interviews, consider using local business students. Students conducting surveys get huge response rates. Think of it - wouldn't you, as someone being questioned, be more likely to "...help a student with their class project?" Bonus: starving business students generate exceptional results for the price of Kraft Dinner.
Like to forward or reprint this tip?
We have some options to make this easier for you. Click here for a printer-friendly CDrom with all Jeff's tips. Click here for Jeff's book with 101 top tips. If you'd like to cut and paste any of our tips or articles from our website, you are welcome to do so providing you include the following bio and contact information after each tip or article.
Jeff Mowatt, B.Comm., CSP is a professional speaker and best-selling author who works with organizations who want to strengthen customer loyalty, increase spending per customer, and recharge customer service teamwork. To inquire about engaging Jeff for your team, email us at info@jeffmowatt.com or call toll free 1-800-JMowatt (566-9288). Web: www.JeffMowatt.com
Click here for Jeff's Latest Tip
and to Subscribe for FREE updates
Copyright© 1992-2010 JC Mowatt Seminars Inc. All rights reserved.
