One thing a sales rep can do better than any brochure, is tell personal stories about the products or service. When I went to Ridley's Cycle in Calgary to look at mountain bikes, I didn't pick the one with the most detailed spec sheet. Instead, I took the advice of the employee who was obviously an avid mountain biker. He described his experience of test riding their bikes with such enthusiasm, I ended up buying two (one for a friend). Brochures may be necessary - but it's people and personal stories that create instant buying behavior.
Today's Chuckle:
Life is nothing like the brochure
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Jeff Mowatt, B.Comm., CSP is a professional speaker and best-selling author who works with organizations who want to strengthen customer loyalty, increase spending per customer, and recharge customer service teamwork. To inquire about engaging Jeff for your team, email us at info@jeffmowatt.com or call toll free 1-800-JMowatt (566-9288). Web: www.JeffMowatt.com
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