Most airlines understand the value of treating their best customers extra special. They provide faster check-ins, access to executive lounges, and first class seating. Other businesses don't seem to understand the principle. Grocery stores, for example, routinely make their best customers stand in line the longest, while providing "express" service to people with small purchases. Other businesses ignore the customer who arrives in person, and instead pick-up the phone to take care of the customer who just phones-in. Ask yourself if your daily business practices consistently nurture your best clients or (unwittingly) neglect them.
Today's Chuckle:
I have seen the truth, and it makes no sense.
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Jeff Mowatt, B.Comm., CSP is a professional speaker and best-selling author who works with organizations who want to strengthen customer loyalty, increase spending per customer, and recharge customer service teamwork. To inquire about engaging Jeff for your team, email us at info@jeffmowatt.com or call toll free 1-800-JMowatt (566-9288). Web: www.JeffMowatt.com
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