When offering your customers any kind of quantity discount, you'll get better results when you choose the right wording. Example: "If you were to buy these widgets individually the price would total two hundred and eight-seven dollars. As a package thought, you get the whole set for two fifty-five." The second number sounds much lower because a) the second and third digits are both lower then those of the initial number. And b) the package number is expressed without using the words: "hundred", "and", or "dollars."
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Jeff Mowatt, B.Comm., CSP is a professional speaker and best-selling author who works with organizations who want to strengthen customer loyalty, increase spending per customer, and recharge customer service teamwork. To inquire about engaging Jeff for your team, email us at info@jeffmowatt.com or call toll free 1-800-JMowatt (566-9288). Web: www.JeffMowatt.com
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