It's unfortunate that many 'experts' teach techniques for gaining customer referrals that I believe do more harm than good. They recommend asking customers to provide names of 2 or 3 other potential customers for you to contact. I've talked before about how annoying this can be to the original customer, and to the person being contacted. The question here is, "What motivates customers to recommend you voluntarily; without being pushed?" Contrary to popular opinion, merely providing good service does not typically generate referrals. It doesn't even get noticed. Customers have other priorities on their minds. To be noticed by customers, your service needs to not be better than your competition; it needs to be different. In other words, your service needs to be literally remark-able. Bottom line, you'll general more new business by focusing on being REMARKABLE thank by asking for REFERRALS.
Today's Chuckle:
Success is relative - the more success, the more relatives.
Like to forward or reprint this tip?
We have some options to make this easier for you. Click here for a printer-friendly CDrom with all Jeff's tips. Click here for Jeff's book with 101 top tips. If you'd like to cut and paste any of our tips or articles from our website, you are welcome to do so providing you include the following bio and contact information after each tip or article.
Jeff Mowatt, B.Comm., CSP is a professional speaker and best-selling author who works with organizations who want to strengthen customer loyalty, increase spending per customer, and recharge customer service teamwork. To inquire about engaging Jeff for your team, email us at info@jeffmowatt.com or call toll free 1-800-JMowatt (566-9288). Web: www.JeffMowatt.com
Click here for Jeff's Latest Tip
and to Subscribe for FREE updates
Copyright© 1992-2010 JC Mowatt Seminars Inc. All rights reserved.
