In my presentations on thriving in an uncertain economy, I encourage my audiences to resist the temptation to lower their prices to compete. What do you really 'win' in a price war? Instead, we help them become remark-ably different; by taking customer service to the next level. I'm not referring to the next higher level. I'm talking about the next deeper level. In other words, earn a deeper level of trust with your customers. That means lots of little things: avoiding making slightly exaggerated claims - in person and in advertisements; listening beyond understanding to also express empathy; narrowing appropriate choices for customers so they can confidently buy on the spot; and most of all, keeping even implied promises - no matter what. Anyone can be friendly with customers... it takes a mind-shift to create trust.
Today's Chuckle:
If you look like your passport picture, you probably need the trip.
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Jeff Mowatt, B.Comm., CSP is a professional speaker and best-selling author who works with organizations who want to strengthen customer loyalty, increase spending per customer, and recharge customer service teamwork. To inquire about engaging Jeff for your team, email us at info@jeffmowatt.com or call toll free 1-800-JMowatt (566-9288). Web: www.JeffMowatt.com
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