As a customer, what's your gut reaction to these types of claims made by a salesperson or printed on a website: "We're the number one supplier of..." "We provide the best service in the industry", "We're Canada's leading provider of..." Unless these claims are backed with evidence, they generally come across as best as mild exaggeration and at worst as outright lying. While it may be tempting to stretch the truth to possibly make a sale, when you're trying to grow your business it's important to remember the most important thing you're trying to create is trust. Thanks largely to the Internet, today's customers are better informed and more skeptical than ever. It takes a lot of work to earn a customer's trust. It only takes one over-the-top claim or headline to lose it.
Today's Chuckle:
It is far more impressive when others discover your good qualities without your help.
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Jeff Mowatt, B.Comm., CSP is a professional speaker and best-selling author who works with organizations who want to strengthen customer loyalty, increase spending per customer, and recharge customer service teamwork. To inquire about engaging Jeff for your team, email us at info@jeffmowatt.com or call toll free 1-800-JMowatt (566-9288). Web: www.JeffMowatt.com
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